EP 46 - Liz Zeigler

Liz Zeigler talks to us about her leap from being a lawyer at a big firm to her own mobile dog grooming business, her perspective on competition and why you shouldn't follow the expected path. Show Notes: 6:50 - Why Liz decided to take the leap from a successful law career.  8:11 - Crying on the train every morning. 10:47 - What was the draw/attraction to mobile dog grooming. 19:45 - How Liz sticks to her prices and the lessons learned about pricing.  24:40 - How does Liz manage the dogs that are anxious when they visit with her. 30:30 - Fear of being elderly and homeless. 35:58 - Liz's perspective on competition and how she acquired this outlook. 43:31 - "Don't follow the expected path ..." 44:48 - "Trust Yourself ..." 47:38 - Why manual record keeping is the most important habit Liz has learned in the past year.  How to reach Liz: Website | Instagram | Facebook  Book Recommendations: Frankenstein by Mary Wollstonecraft Shelley The Ladies Paradise by Emile Zola Shrill by Lindy West Podcast Recommendations: Fresh Air This American Life