Ep 51 | Melissa G. Wilson - "Writing Your Story" | Influence Factory

Social Jack™ Influence Factory Episode 51: Melissa G. Wilson – “Writing Your Story” Air Date: Wednesday, February 27, 2019 The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). In the News segment… During the #InfluencerNewsUpdate, we really dive into the importance of “7 Tips for Using Visual Content Marketing”, an article by Melanie Tamble via Social Media Today. Here is what we discussed: - In the past couple of years, we have evolved into a very Visual world. For example, companies like Apple have commercials that rely heavily on visuals and no speaking. - Visuals can have a tremendous impact on the success of your content marketing and social media campaigns. - It has been proven that Photos, Videos, and infographics are more effective when it comes to grabbing attention. - Obviously, it will be different on every platform. Facebook, LinkedIn, and Twitter are very versatile in regard to the type of content that performs well between photos, video, and infographics. - On Instagram, we find that Photos and Videos will perform better than an infographic. This is due to the fact that images with words on them tend to be a “turn-off” for users on this platform. Another issue is the dimensions of the average infographic is not optimal for what Instagram allows you to work with. - Some of the reasons that these items perform better than written content are that Our brain only needs 1/10 of a second to understand an image, People tend to remember visual information 6 times better than information they’ve read or heard, Infographics grow 12% more traffic and 200% more shares, Click-through-rates on websites with images is 47% higher than others without images, and According to Cisco Visual Networking Index, by 2021 around 78% of all data traffic will consist of videos. View the full article at https://www.socialmediatoday.com/news/7-tips-for-using-visual-content-marketing/548660/ In the Power Move segment… Our featured #PowerMove today was “Time-Chunking for Your Influence”. In this segment, Dean discusses the importance of blocking time to engage and respond to your audience. Time-chunking is a very important part of successful time management, we recommend a simple schedule of 20-minutes a day in order to engage as well as providing thought-provoking content that will spark a conversation between you and your audience. In the Influencer Interview… This week’s guest #Influencer is the president of Networlding, a turnkey book-creation firm. She and her team offer make-a-difference leaders a turnkey process to successfully write, publish, and launch their non-fiction or business book. Please join 5-Time Bestselling Author, Melissa G. Wilson as she is interviewed by Dean DeLisle. Register for the LIVE webcast: http://myinfluencefactory.com/ EXCLUSIVE Facebook LIVE: https://www.facebook.com/groups/BusinessInfluencerAlliance/ View the materials discussed in this episode at https://app.socialjack.com Connect with Melissa Twitter: https://twitter.com/networlding LinkedIn: https://linkedin.com/in/melissagwilson Website: https://networlding.com Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Voice-Over by Laila Wenrich Brought to you by Social Jack™ Are you ready to be an Influencer? Visit us at https://www.SocialJack.com