Ep. 69 - Building Community: Heather Wendt

Episode 9 of the What's Your Baseline? Enterprise Architecture & Business Process Management Demystified podcast, hosted by Roland Woldt / J-M Erlendson, titled "Ep. 69 - Building Community: Heather Wendt" was published on May 20, 2024 and runs 64 minutes.

May 20, 2024 ·64m · What's Your Baseline? Enterprise Architecture & Business Process Management Demystified

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Summary

Why do some applications have a large following and their revenues soar, while others are struggling with making a sale and are virtually unknown? Or why do you struggle with building internal acceptance for your program? One reason might be that the former companies were able to build a community that includes not only users (and ends up being a glorified help desk), but also people who are convinced that your program is the best in its market ("superfans" - there is a whole concept around this, but I don't want to go too far here). But now the question is: How do you build such a community? The guest in this episode is Heather Wendt, the community manager for Gain, Grow, Retain, and she has a lot of experience in customer success and community building. She also worked extensively in the learning field, which is another area to increase adoption in organizations In this episode of the podcast we are talking about: Heather’s background How “community” goes hand-in-hand with customer success Functions of communities - help, concepts, nerding out, learning/teaching Why should an organization stand up a community? How to pitch the idea to senior management? Find and involve super users Where to find “your people” - examples of good community How to stand up and manage a community Measuring the success Heather can be reached via LinkedIn here: https://www.linkedin.com/in/hmwendt/, and her community can be found here: https://gaingrowretain.com/. Please reach out to us by either sending an email to [email protected] or leaving us a voice message by clicking here.

Episode Description

One reason might be that the former companies were able to build a community that includes not only users (and ends up being a glorified help desk), but also people who are convinced that your program is the best in its market ("superfans" - there is a whole concept around this, but I don't want to go too far here). But now the question is: How do you build such a community?

The guest in this episode is Heather Wendt, the community manager for Gain, Grow, Retain, and she has a lot of experience in customer success and community building. She also worked extensively in the learning field, which is another area to increase adoption in organizations

In this episode of the podcast we are talking about:

Heather’s background
How “community” goes hand-in-hand with customer success
Functions of communities - help, concepts, nerding out, learning/teaching
Why should an organization stand up a community? How to pitch the idea to senior management?
Find and involve super users
Where to find “your people” - examples of good community
How to stand up and manage a community
Measuring the success

Heather can be reached via LinkedIn here: https://www.linkedin.com/in/hmwendt/, and her community can be found here: https://gaingrowretain.com/.

Please reach out to us by either sending an email to [email protected] or leaving us a voice message by clicking here.