Ep. 94 - AI Hype: Maxwell Smith

Episode 1 of the What's Your Baseline? Enterprise Architecture & Business Process Management Demystified podcast, hosted by Roland Woldt / J-M Erlendson, titled "Ep. 94 - AI Hype: Maxwell Smith" was published on July 28, 2025 and runs 66 minutes.

July 28, 2025 ·66m · What's Your Baseline? Enterprise Architecture & Business Process Management Demystified

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Summary

We are back with our first episode of the brand-new season 9 of the podcast—and we are starting right into the topic of these days: AI … well, the AI hype that is out there. And we are discussing what you can do to avoid falling into the trap of falling for that hype.Our guest today is Maxwell Smith, who I had the pleasure of working with in a past life. He has years of experience in product management and product marketing in the BPM space with an IT background.Max is a detail-oriented analytical thinker who enjoys empathizing with customers' problems and bringing solutions to market through products and positioning. The attention to detail is always contextualized with the larger vision of the product. The key success factor is his passion for tech and understanding of people's perception of it.In this episode of the podcast, we talk about:Max' backgroundA look at the different forms of AI (and their benefits and drawbacks)How to see through "AI-washing"Guiding questions to help folks to see if the vendor is really using AISecondary questions/guidelines to consider if AI seems to be legit in a vendor's pitchOther concerns to look out for when implementing AI-supported technologyMax can be reached on LinkedIn here: https://www.linkedin.com/in/maxwell-smith-1b612b83/.Please reach out to us by either sending an email to [email protected] or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

Episode Description

Our guest today is Maxwell Smith, who I had the pleasure of working with in a past life. He has years of experience in product management and product marketing in the BPM space with an IT background.

Max is a detail-oriented analytical thinker who enjoys empathizing with customers' problems and bringing solutions to market through products and positioning. The attention to detail is always contextualized with the larger vision of the product. The key success factor is his passion for tech and understanding of people's perception of it.

In this episode of the podcast, we talk about:

Max' background
A look at the different forms of AI (and their benefits and drawbacks)
How to see through "AI-washing"
Guiding questions to help folks to see if the vendor is really using AI
Secondary questions/guidelines to consider if AI seems to be legit in a vendor's pitch
Other concerns to look out for when implementing AI-supported technology

Max can be reached on LinkedIn here: https://www.linkedin.com/in/maxwell-smith-1b612b83/.

Please reach out to us by either sending an email to [email protected] or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.