EP077: How to Win During Tough Times As Practice Owners

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.      It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it happens again.   What we cover: - When to market [01:00] - When times are bad [01:50] - Advertise during a slowdown [02:20] - Losing share of mind [03:20] - Key marketing tools [03:45] - Content marketing [04:20] - Types of content marketing [05:30] - The power of your website [06:00] - How to know if your website is effective [06:20] - Other content categories [07:20] - Setting yourself apart [08:00] - Using webinars [08:40] - Having a distinct advantage [12:00] Show Notes:   #52: An Uphill Battle, it’s Coming, Are You Ready?   https://onlinemarketingfordoctors.com/podcast/uphill-battle-coming/    #49: 6 Undeniable Benefits of Podcasting For Healthcare Professionals     https://onlinemarketingfordoctors.com/podcast/benefits-of-podcasting/       Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/       Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg  Watch more OMD TV on our website https://onlinemarketingfordoctors.com/  Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts    OMD Social Media Channels  LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/  Instagram: https://www.instagram.com/onlinemarketingfordoctors/  Facebook: https://www.facebook.com/OnlineMarketingForDoctors/