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EP10 - Attribution modelling for a complex marketing mix, with Sofia from Stronger

Episode 10 of the Full Funnel Marketing by Keywordio podcast, hosted by Keywordio, titled "EP10 - Attribution modelling for a complex marketing mix, with Sofia from Stronger" was published on March 13, 2024 and runs 23 minutes.

March 13, 2024 ·23m · Full Funnel Marketing by Keywordio

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Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger. Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger.   In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more! Show Links Visit Stronger's Website Get 25% off with Sofia's discount code: Sofia_25 Connect with us:  Johan’s Linkedin Jonas Linkedin Sofia’s Linkedin Email us:  [email protected] [email protected] Get a quote from Keywordio 

Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger.

Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger.  

In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more!

Show Links

Visit Stronger's Website

Get 25% off with Sofia's discount code: Sofia_25

Connect with us: 

Johan’s Linkedin

Jonas Linkedin

Sofia’s Linkedin

Email us: 

[email protected]

[email protected]

Get a quote from Keywordio 


Full Funnel Marketing podcast SaaSmic Full Funnel Marketing is a podcast dedicated to helping B2B marketers and founders become masters of their craft!We're interviewing executives and thought leaders, discussing topics on how to grow your B2B SaaS company! Rick & Rick Rule the World Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture Digital marketing insights from Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) as they share their unique brand of news and views on the trends impacting the intersection of marketing, media, tech, and pop culture. All delivered with an extra-large serving of fun. From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-world Ruslan Galba Ruslan Galba No hype. No buzzwords. This podcast focuses on real-world AI use for advertising - from static and video ad generation for Meta ads, to Google Ads automation and full-funnel DTC scaling. Built for founders, marketers, and operators who care about performance. Full Time Europe: A show about women's football The Athletic Join The Athletic's finest reporters and writers as they take you inside the biggest stories from European women's football, including the WSL, UEFA Women's Champion's League, and Spain's Liga F. Get in touch [email protected] Hosted on Acast. See acast.com/privacy for more information.
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