EP112: Branding With Email Marketing w/ Laura Reale

Do you want your email newsletter to help turn people into customers? Today's guest Laura Reale will teach you how. Laura runs an email marketing firm and also owns a contracting business. Laura explains why email marketing is a vital part of any brand strategy.   In this episode, we talk about… What is email marketing and branding Why do you need to be collecting emails from your clients Tips and strategies for creating brand emails Getting people interested in what you do by email marketing Best practices for international email communication Insights into email marketing open rates The role of having a call to action in your emails Tailoring your emails to your client's interests and needs Common email marketing mistakes to avoid The dangers of inconsistent email marketing The importance of your marketing person to understand your industry Seeing email marketing as a customer service tool, not just sales Eric and Laura's experience with ChatGPT and the downside of using AI Mentioned   Laura's Website  Links to resources:   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook TikTok If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at: [email protected]