EP231 – Door-to-Door Millionaire: Lenny Gray On Building In‑House Sales Engines That Actually Stick

In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Lenny Gray, the guy other Utah killers call “the godfather of door-to-door.” Lenny started as an Orkin rep in the late 90s, built his own pest company from two dudes and a truck into the largest residential player in Utah, and went on to three separate exits across multiple branches. Today, he runs D2D Millionaire, helping 40+ home-service verticals build in-house door-to-door programs that grow fast without nuking retention or reputation. If you’ve ever wondered whether you should build a door-to-door team, outsource to a marketing company, or avoid it completely, this is your playbook. You’ll learn: • How Lenny went from missionary door-knocking to three pest-control exits • Why outsourced D2D vendors often charge 120% of first-year revenue and wreck your economics • How he kept 80%+ retention on door-to-door accounts by selling and servicing differently • A simple, low-risk way to start D2D: knocking neighbors of existing customers • How A1 Garage Door uses a “sticker play” to print future demand with 42% conversion • Why Lenny thinks we’ll see 1M+ reps knocking by 2030, and what that means for your edge Ready for boardroom-level help with your own business? • Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com Connect with the hosts: • Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com Connect with Paul: • Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore