EP324: Advice From Gary Vaynerchuk to Pond Professionals

Eric features a conversation with Gary Vaynerchuk advising small to medium-sized business owners, particularly those in niche outdoor living spaces, on effective social media strategies. He emphasizes the importance of IRL (in-real-life) live streaming, consistent multi-platform posting, and amplifying organically successful content with paid media. Gary also highlights the shift towards interest-based media, encouraging businesses to share content about their personal passions—even if seemingly unrelated—to attract high-net-worth clients, as these diverse interests can create unexpected connection points and leads. Finally, he advises against fixating on follower counts, advocating instead for a focus on crafting compelling content and flowing with the momentum of successful platforms. Key Takeaways: Integrate your personal passions and diverse interests into your content strategy, as social media's "interest media" algorithms can connect you with unexpected, high-net-worth leads for your core business. Consistently post content daily across multiple social media platforms, including often-overlooked ones like Facebook, LinkedIn, and Snapchat Spotlight, to maximize reach and awareness for long-lead sales cycles. Amplify content that performs well organically with paid media, rather than spending money to promote underperforming content or focusing solely on vanity metrics. Prioritize the craft and process of content creation over fixating on specific numerical goals, allowing for natural growth and virality on platforms where your content organically flows. Build trust by being service-oriented and transparent, such as explaining who might not be an ideal client for your business, which can surprisingly make people want to hire you more. 🔗 Links and Resources Business & Sales Tools Contractor Sales Secrets Book a Call with Eric Triplett  Pond Industry Resources The Pond Digger Helix Pond Filtration EasyPro Pond Products Atlantic-Oase Fitz Fish Ponds – Koi Trips  Pond Trade Magazine Events & Communities 2025 LCR Summit (Oct. 20–21, Louisville, KY) TWT Contractor Circle (Facebook Group) TWT Contractor Power Circle (Facebook Group) Social Media The Pond Digger on Instagram The Pond Digger on Facebook Train With Triplett on TikTok