Ep33: Behind the Scenes of a First Live Launch That Quadrupled a Membership with Jess and Elle

What happened when Jess and Elle decided to move beyond promoting their membership on social media and emails and go meet their ideal members where they are!In this episode, Jada sits down with Jess and Elle from Handmade Business Co and Bandicute, a mother-daughter duo who after running their handmade product based business for 8 years and turning it into a multi-6 figure business, decided to create digital membership to support other makers to do the same - and when they worked with Jada to run their first Live Launch, quadrupled their members.Grab a cuppa because we took the time to dive deep and share the journey leading to the point of choosing to do a Live Launch to grow their membership, why they wanted to do a Live Launch (it might surprise you!), and what the process was like for them.This is a story that lead to their first Live Launch brining them 5 figures, not to mention the recurring revenue it generated.Together we unpack the truth about what makes a launch work, and what doesn’t. From designing their live event and nailing their message, to managing nerves and recalibrating mid-launch when success hit faster than expected, this is a real look at courage, clarity, and sustainable business growth.LISTEN NOWYou’ll hear:How structure, accountability, and strategy replaced overwhelm with focus.The crucial shifts that made their webinar convert.How pre-launch nurturing and live engagement built trust and sales.What to do after a successful launch to stabilise growth.Why your nervous system and your strategy both need attention as you scale.We don't just share the juicy end results, we went back to share the journey that got them here too, because that's all part of what created this "overnight success".Whether you’re launching for the first time or refining your next one, this episode shows that success isn’t about luck or a massive audience, it’s about alignment, support, sticking to structures and strategies that work and starting before you feel ready.If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! 💬 Let’s connect! Instagram: @jada.businessmentor Email: [email protected] with Jess and Elle via Instagram @handmadebusinessco or for their Handmade business via @bandicute_australia → DM me on Instagram @jada.businessmentor if you’re ready to explore launching in a more align