Ep468 - Annie Eaton | The Extended Reality Blueprint

Annie Eaton, CEO of the extended-reality focused company Futurus, visits Google to discuss her book "The Extended Reality Blueprint," The book dives into the discovery and product development process through an immersive technology lens. "The Extended Reality Blueprint" focuses on design for non-gaming or gaming adjacent applications in extended reality, or XR, including augmented and virtual reality. Annie Eaton is a leading producer of immersive content in the extended reality space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. Readers will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. "The Extended Reality Blueprint" delivers a concrete, actionable process for bringing extended reality into your organization and embracing this crucial technology to remain current. Visit http://youtube.com/TalksAtGoogle/ to watch the video.