Episode 100 with guest Carlotta Mast

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As senior director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser, newhope360.com, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast. Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin. A paleo enthusiast, Carlotta is co-founder of Wholly Bites, maker of organic, nutrient-packed, grain-free snacks. Carlotta earned her bachelor of science degree in journalism from the Medill School of Journalism at Northwestern University.