EPISODE #116 CBD and Cannabis Marketing with Matt Clifton, CEO of Product Earth and Milk & Amber

This week, we’re joined by Matt Clifton, CEO of Product Earth and founder of Marketing Agency, Milk & Amber.In this episode, we explore the biggest marketing and advertising challenges within the cannabis space, the importance of brand building, and how to target cannabis consumers.→ View full show notes, summary, and access resources here: https://www.canverse.global/shownotes/e116About MattWith 22 years of sales and marketing experience, spanning a variety of media disciplines, Matt was fortunate to have been one of the original international employees at Facebook, where he spent 12 years honing his unique skill set. Having headed up Facebook product marketing for SMBs across EMEA, Matt built an affinity for not only growing businesses, but also working at scale. By bringing together this knowledge with his passion for cannabis and his commitment to a customer first approach, he looks forward to helping companies navigate the complex and highly regulated world of cannabis marketing and beyond.QuotablesThis isn’t a narcotic in the sense that you should be running for the hills, this is a drug that can help people. You can build things out of it, you can save the environment with hemp plastics, there are so many opportunities. 05:23You don’t have to be doing paid media to be doing successful marketing on social 29:43Instagram and Facebook are constantly trying to find ways of stopping people from talking about cannabis 27:11Finding the cannabis consumer… in terms of media and marketing is actually quite complicated 34:20ResourcesGrab a ticket to Product Earth Expo 2021 from August 20-22: https://www.eventbrite.co.uk/e/product-earth-2021-tickets-120007378299?aff=ebdssbeac  Follow Matthew on LinkedIn: https://www.linkedin.com/in/matthew-clifton-5b171b14/Follow Product Earth on LinkedIn: https://www.linkedin.com/company/20057712/Follow Milk & Amber on LinkedIn: https://www.linkedin.com/company/milkandamber/❇️ Get in touch at https://www.thecannabisconversation.co.ukConnect with Nikita Cretu on LinkedIn:https://www.linkedin.com/in/nikita-cretu-b24b83a8/Connect with Thomas Gray on LinkedIn:https://www.linkedin.com/in/thomas-c-s-gray/ 🔋 The Cannabis Conversation is powered by Lumino - Europe's leading HR and Recruitment Agency specialising in building high performance teams for the legal cannabis industry. They work in three main verticals: Commercial, Medical and Plant-Facing. From HR advisory and executive search services to hiring support for full-time placements, consultants, or contract staff, Lumino has helped hundreds of companies of all sizes in the industry scale sustainably through the right people. 🌱 Need support finding the right talent to GROW your business? Book a call with our recruitment team at: https://calendly.com/d/zvg-y2d-tgc