Episode #143 Win More B2B Deals by Pitching Quantitative ROI | Ryan Milligan

Are you losing deals because your sales team pitches vague promises instead of quantifiable ROI? In this episode of Bridge the Gap, we sit down with Ryan Milligan, Chief Revenue Officer at QuotaPath, to discuss how to build scalable revenue systems that actually work.We discuss how reps should be leading with quantitative ROI so buyers can easily justify the purchase to their CFOs.Key Highlights✓ Why "saving time" is the weakest B2B value prop and how to define exactly what "better" means✓ How a single comp plan tweak increased multi-year deals from 15% to 75% in one quarter✓ The disconnect between what a CFO values and what a sales rep actually gets paid for✓ Why Customer Success Managers must be commercially measured to drive real value✓ Why your software needs deep ecosystem partnerships to survive AI tools like Claude✓ How to stop overcomplicating your Ideal Customer Profile and evaluate it correctlyIf your sales team is struggling to get buyers to pull the trigger, this episode will teach you exactly how to anchor your pitch in undeniable data and build a revenue system that scales.Connect with Ashley Ryan Milligan: ryanmilliganWe are proudly supported by Nooks - One unified workspace for outbound! Learn more about Nooks today at https://www.nooks.ai/bridgethegap🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.