Episode 2: Andy Dunn, Grand Canyon University Lope Shops

Textbook Episode 2: Andy Dunn, Grand Canyon University Lope ShopsOn this episode of Textbook, Dr. Mike Moore and Dr. Andy Lachman talk with Andy Dunn, Director of Campus Retail and Licensing at Grand Canyon University, about running a high-performing retail operation serving 25,000 on-campus students and 100,000+ online learners.Andy shares how GCU has built a strong spirit, supplies, and licensing-driven model without traditional textbook sales, and how the Lope Shops stays fresh through disciplined merchandising, a year-round marketing calendar, and a student ambassador social strategy. He also breaks down one of their most successful initiatives: an in-house care package program that drives traffic, improves margin, and delivers near-perfect pickup rates with smart student communication.The conversation wraps with leadership lessons, the value of institutionally operated stores, and what Andy sees coming next for collegiate retail, including hybrid digital course content, tighter buying discipline, and operational efficiency.