Episode #217: ELIMINATING UNNECESSARY CUSTOMER CONFUSION

How about a little constructive fun to disrupt the rhythm of routine business?First, gather the troops, and head to the conference room with pen and pad in hand! Next, ask everyone to “BE THE CUSTOMER” for this exercise. The third step is to focus on the concepts of simplicity, streamlining, one-click processing, time conservation and ease of use. The fourth step is to list all the things you ask your customers to do, in order to process their business. Now, from the buyer vantage point, compare the “TO DO” customer workload, against the concepts we wrote down in step three. Lastly, work together to modify any workload that causes your customers aggravation, confusion, hunting, pecking, excessive questioning, and loss of rebuy enthusiasm. We kick things off with a couple of ideas for examination and contemplation. Cheers!Support the show