Episode 294 | Dov Engelberg | MULHOLLAND PREP | The EdisonOS Podcast

In this episode, Dov Engelberg, founder of Mulholland Prep with over 25 years of experience serving 300-400 students annually in Los Angeles, reveals why he jokingly felt "entirely betrayed" when SAT went digital but questions the "enhanced ACT" marketing—asking "when's the last time something was enhanced by getting smaller?"—while explaining he doesn't use old paper tests for digital SAT prep unlike some tutors.He discusses his philosophy of never advertising for students or tutors, growing organically through word-of-mouth by "being the best tutoring service you can be," and refusing to hire separate math and reading tutors because it indirectly tells students "this person can't do the other thing we expect you to do." Dov shares his sobering reality check for Ivy-obsessed parents: Stanford's sub-4% acceptance rate is of applicants already self-selected, not random students, and explains why he steers families toward free resources when they can't afford tutoring.