Episode 31: PR Is Not What You Think

Break out the fireworks! Erick and Rich are joined by Channel Mastered PR guru Bill Robbins to dispel common misconceptions about public relations and lost opportunities to benefit from it. That comes after a discussion of what the coming appearance of “mega MSPs” means for smaller ones and three smart ways for MSPs of any size to differentiate themselves from competitors. And finally, one last thing: why people lined up for hours in Boston to see a very stinky flower. Discussed in this episode:The Mega MSPs Are ComingSix Channel PR Misperceptions You MUST Avoid