Episode 37: Point of Difference

So many times when Im speaking with Business Owners, they can't tell me what their point of difference is. 🤷‍♀️ A lot of the time, I get told it's their 'customer service' or their 'products', but customer service is an expectation - not a point of difference; and products are a commodity that can be copied in a second. 😬😬 Genuine points of difference are harder to determine, but if you can find yours, then you will have a massive advantage in the market. 🥇🏆 In business, you can either be one of 3 things: The cheapest, the best, or different. You will ALWAYS lose the price game, being the best is a lot of consistent hard work...but being different, well, it's the easiest way that you can stand out. 👩‍🎤👨‍🎤