EPISODE · Jun 30, 2016 · 4 MIN

Episode 4: What is a story?

from The Praxis Podcast: Story, Design, Strategy · host Praxis

Praxis founder Nicholas Sailer discusses how every product or company can fit into a story. He explains several strategies that companies like Red Bull, Apple, and Nike use to tell a story that connects with their audience and puts their customers at the center of their stories.

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Episode 4: What is a story?

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