Episode 47 - How to Ask Tough Questions with Aaron Prickel

Aaron Prickel is the President and Owner of Lushin, Inc. His business success and reputation in the Sandler network result from his excellent selling skills.He reminds us, however, that if you aren't failing, you aren't trying anything new or growing as a seller.He brings us four great stories from his career. All of them were key moments in which he learned a key lesson.Aaron, Dave, and Josh unpack each lesson and jam about hard selling, asking questions without permission, overusing Sandler, and selling with the right intent.In this episode, you'll learn:What to do before asking a difficult questionHow to create more authentic human connections in salesIf you are overusing your sales methodologyWhy failing is a good thing