Episode 5—Sales: "The exact opposite of a necessary evil, whatever that is."

How do you feel about sales? Accepting that they are a crucial component of the independent editor business (and that there is nothing unsavory about that) is the first step towards establishing a robust and well-functioning sales process that will set you up for prolonged success. In this episode, we therefore begin by discussing the concept of sales as a whole, before getting into the nuts and bolts of how to get a prospect on the phone to seal the deal.