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Episode 6 - Nation-Branding: Die Marke Österreich

EPISODE · Feb 7, 2026 · 36 MIN

Episode 6 - Nation-Branding: Die Marke Österreich

from AUTside · host Foreign Policy Lab - Universität Innsbruck

Mozart, Neutralität, Brückenbauer - Was ist die Marke Österreich und wie entsteht sie? In dieser Episode von AUTside sehen wir uns an, welches Bild Österreich von sich in die Welt sendet. Wir werfen einen Blick darauf, was "Nation Branding" überhaupt ist, wie sich das Image Österreichs über die Jahre verändert hat und wie Österreich bereits versucht hat, eine eigene Marke zu etablieren.

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Episode 6 - Nation-Branding: Die Marke Österreich

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