Episode 67: Olympic Marketing with Stuart Sheldon

This week we're going back in time a little bit when Marketing didn't have the power of social media that it does today. In the 1990s, Olympic marketing was focused more around the event itself rather than making it an event consumers thought about regularly. Then came marketers like our guest Stuart Sheldon, who thought about ways to integrate sponsors and National Governing Bodies and the Olympics like never before. Hear about the transformation that took place in the world of sports marketing. DISCLAIMER: OLYMPIC® is a trademark of the United States Olympic & Paralympic Committee ("USOPC"). Any use of OLYMPIC® in the Olympic Fever podcast is strictly for informational and commentary purposes. The Olympic Fever podcast is not an official podcast of the USOPC. The Olympic Fever podcast is not a sponsor of the USOPC, nor is Olympic Fever associated with or endorsed by USOPC in any way. The content of Olympic Fever podcast does not reflect the opinions, standards, views, or policies of the USOPC, and the USOPC in no way warrants that content featured in Olympic Fever is accurate.