Evergreen Marketing Principles | The Early Days (S3E5)

Discussing how adding value, asking questions, and listening to the customer can help grow a business, with John D Saunders. THE DULO NON-IRON DRESS SHIRT: ▼ https://weardulo.com John D Saunders, founder of 5four Digital is an experienced serial entrepreneur who excels at marketing. After selling several online stores, and a career as an advertising executive for the automotive industry, John decided to start his own marketing agency. The need to learn more and provide more value to others were the main principles behind his decision to take the entrepreneurial route.  In our conversation we go through a variety of topics and John mentions a lot of resources which you can start using today in your own business. Some of the things we covered - working in a remote environment, constantly learning new things and sharing those with the world, building a business on core principles such as adding value, asking questions and listening to consumers. We also dived deep into strategies for social media marketing and growing e-commerce stores. Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/marketing-principles Topics we cover in this episode: 01:35 - How John started his life in advertising 03:10 - Starting 5four 03:40 - Working with a remote team 04:13 - The transition from working on the side to full-time entrepreneurship 05:40 - Taking a leap of faith and having a contingency plan 06:30 - Finding 5four's first clients and the importance of networking 07:30 - Educating yourself and sharing everything new you learn 08:22 - Add value, ask questions, listening to your consumer 09:08 - Getting used to being your own boss 09:53 - Being a facilitator rather than a boss 10:25 - The process of self-improvement and self-education 12:37 - Balancing learning with execution 14:34 - Project and task management tools 16:40 - Starting 5four solo - the good and the bad 17:24 - Standard operating procedures (SOPs) and collaborating with others when scaling your efforts 17:56 - Having the confidence to hire your first full-time employees 20:22 - The benefits and disadvantages of working with a remote team 22:56 - Balancing time for internal marketing and business development 24:46 - Moving into a marketing manager role and out of the project manager role 25:37 - Social media platforms and content strategies with the highest ROI 32:40 - Tools and apps to have when starting an ecommerce store 35:34 - Recommendations for building out the Product Description Page on your store 37:10 - Documenting your life online 39:28 - Plans for the near future 42:10 - Links and handles