Evidence-based in clinic, Gut-feel in business

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching. The main discussion outlines seven reasons for coaching resistance:(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship(2) the “I can figure it out myself” trap and trial-and-error costs(3) imposter syndrome and vulnerability around sharing business details(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact(6) isolation and lack of peer sounding boards(7) the “timing” excuse Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.