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ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars

EPISODE · Nov 7, 2025 · 45 MIN

ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars

from The MadTech Podcast · host ExchangeWire

In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree.They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.

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ExchangeWire on Big Tech’s Anticompetitive Behaviour, WPP’s Latest Partnership, and the DSP Wars

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