PodParley PodParley
PodParley
Exploring the Links between Brand Name and Consumer Identity

EPISODE · Nov 6, 2002 · 12 MIN

Exploring the Links between Brand Name and Consumer Identity

from Knowledge at Wharton

What constitutes a successful identity-oriented marketing strategy? According to Wharton marketing professor Americus Reed II it consists of three critical links – the consumer the identity and the brand. If these links are forged says Reed who recently completed a research paper on this topic “then they create connections that can lead to advantageous marketing outcomes for companies that are savvy enough to incorporate identity into their marketing strategy.” Think Harley-Davidson. Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

Exploring the Links between Brand Name and Consumer Identity

0:00 12:10

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Tao Te Ching by Laozi (Author), Stephen Mitchell Audiobook, 04 of 04 Episodes

Sep 30, 2023 ·23m

Tao Te Ching by Laozi (Author), Stephen Mitchell Audiobook, 03 of 04 Episodes

Sep 30, 2023 ·27m

Tao Te Ching by Laozi (Author), Stephen Mitchell Audiobook, 02 of 04 Episodes

Sep 30, 2023 ·24m

Tao Te Ching by Laozi (Author), Stephen Mitchell Audiobook, 01 of 04 Episodes

Sep 30, 2023 ·27m

FV 134 : Dédé l’Ardéchois (Part 1): local heritage and history of the railway

Jun 15, 2022 ·39m

FYW 245 : French slang expressions (4)

Jun 15, 2022 ·8m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? PodQuesting Dwight J Randolph- WolfShield Media PodQuesting: -By WolfShield Media and Dwight J RandolphJoin us on an exciting journey to master the world of fiction podcasting! At PodQuesting, we document our quest to improve and innovate, sharing valuable insights, strategies, and behind-the-scenes tips along the way. Whether you're an experienced podcaster or just starting your first show, our podcast is your go-to resource for everything podcasting.Discover practical advice, creative techniques, and lessons from our own experiences as we explore the ever-evolving podcasting landscape. Ready to level up your skills and embark on this adventure with us? Tune in and join the quest!Have questions or feedback? Reach out to us at [email protected] and visit our website:WolfShield.Media She’s a Hazard to Herself She’s a Hazard Hi there, I’m Mallory, and I’d like to invite you into our world with “She’s a Hazard to Herself!” Join us as we navigate life with Multiple Sclerosis from the seat of my power wheelchair. Discover stories of resilience, family, and the community we’ve built around chronic illness. Whether you’re impacted by MS or want to learn from our journey, there’s something here for you. So why wait? Subscribe to “She’s a Hazard to Herself” on your favorite podcast app and be part of our journey today. Let’s lift each other up, one episode at a time!
URL copied to clipboard!