Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery

Season 2: Episode 13In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk about how his background in publishing shaped the way he approaches wine marketing.We dig into the emotional side of wine and how powerful it can be when brands focus less on prestige and more on making people feel something. Dan also shares why platforms like Substack matter, how to make your wine brand more consumer-friendly, and why Massican leans into curiosity over convention.About Our Guest:Dan Petroski is the founder and winemaker of Massican Winery in Napa Valley. Known for his thoughtful, Mediterranean-inspired white wines and fresh approach to communication, Dan brings a unique perspective to the wine industry, combining a background in publishing with a deep respect for honest storytelling. He also writes a Substack called The Italian Dinner Party. Instagram: https://www.instagram.com/massicanwinery/LinkedIn: https://www.linkedin.com/in/danpetroski/Substack: https://substack.com/@danpetroskiThe Italian Dinner Party: https://massican.substack.com/ Get full access to The Wine Marketing Field Guide at www.winemarketingfieldguide.com/subscribe