Fake Sales & Marketing Alignment

A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics: - A checklist of ideas that aim to help  sales and marketing alignment - Practical ideas for sales and marketing teams to use - A discussion on social selling and the role that plays. - Some uncomfortable truths about sales & marketing alignment Here are links to the two articles I discussed in the program: Hubspot article by Carolina Samsing:  https://blog.hubspot.com/marketing/tried-and-true-sales-marketing-alignment Salesforce article taken from Jill Rowly talk at Dreamforce conference: https://www.salesforce.com/quotable/articles/sales-marketing-alignment/