Falling in Love (with Public Transport), with Jason Prince

Send us Fan MailImagine transforming your city's transport system into a beacon of sustainability – and beauty! Join us as we sit down with Jason Prince, the director of the UK's Urban Transport Group. We talk through Jason's journey from energy policy and climate change economics to becoming a leading advocate for urban transport. He offers an insider's perspective on the UK's Bus Services Act 2017, a pivotal moment for revitalising bus services, and shares the ambitious vision of deploying 15,000 zero-emission buses by 2036.We also journey across the globe as Jason shares urban transport innovations he's encountered, and learn from the successes of cities like Singapore, Barcelona, and Copenhagen, each setting benchmarks in sustainable mobility. Jason brings Barcelona's green axis project to life, showing how pedestrianising city blocks can create more liveable and accessible urban spaces. And finally, packed into our 25 minutes, we confront the post-pandemic realities facing public transport in the UK and discover how regions like Greater Manchester are pioneering solutions that integrate buses, trams, and bikes, and why the "four A's" strategy—available, affordable, accessible, and aspirational—is crucial for rekindling public love for mass transit.Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.