Fighting the good fight: Larry Keane from the NSSF

Sometimes, the most influential people in the industry are the ones who don’t hog the limelight. The guys and girls who go about their work diligently and believe in fighting the good fight for the firearms industry. One such man is Larry Keane. Larry is the Senior Vice President for Government and Public Affairs, Assistant Secretary, and General Counsel of the National Shooting Sports Foundation (NSSF) in the United States. For the last quarter of a century, Larry has been putting his legal skills to work alongside an expanding team to help defend the interests of the shooting industry and give it the best opportunities possible to be prosperous.In this fascinating interview, Larry gives us his highlights from 25 years at the NSSF and talks about some of the issues facing the shooting industry today and how we combat them.We also briefly preview the 2026 edition of SHOT Show, which is fast-approaching. While it remains an essential B2B show for the industry, it's also a vital fundraiser for the NSSF and the great work it does for the firearms trade in the United States.