Fire Fighting in Canada: Delivering the message

Fire chiefs work through various forms of media to convey accurate and timely information to their communities. Unfortunately, misinformation thrives in the blend of traditional and social platforms that dominate today. Tom DeSorcy, the fire chief in Hope B.C., hosts a candid conversation with Steve Darling, a senior broadcast journalist and city councillor in Port Coquitlam, B.C., that will help fire chiefs determine reliable sources, develop quality relationships with journalists, best manage a press conference and ultimately cut through the noise to deliver the needed information to their community.