Five lessons learned on the way to 100 episodes

Episode 100 of the Tiny Course Empire Podcast podcast, hosted by Cindy Bidar, titled "Five lessons learned on the way to 100 episodes" was published on November 30, 2023.

November 30, 2023 · Tiny Course Empire Podcast

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Summary

Two and a half years ago I sat down to record the very first episode of this podcast. I’d been a podcast listener for years—right now I’m subscribed to about 25 different shows, and I listen to dozens more on an episode-by-episode basis. So when I decided it was time to really embrace content marketing as a tool in my business, podcasting was my first choice. I knew a few things going in. I knew I had to be in it for the long-run. Content marketing is all about long-term strategy, not quick wins, so I was committed to a long-term plan. I knew I had to be consistent. Probably more than any other content medium, podcasting benefits from a consistent publishing schedule. I knew I wanted to teach, not interview. I’ve never enjoyed listening to interview style shows, and I never wanted to create one, so I knew going in that this would be a solo show—just me and my thoughts about running an online business. I also thought I was prepared, but there are always things you can’t truly know ahead of time. In this 100th episode, I’ll share five things I learned (or learned again) over the past 27 months. Prefer a transcript? Here you go! What you’ll learn in this episode: Two big benefits of consistency that go way beyond just earning more money How setting deadlines in public helps ensure I do what I intend to do Why building a sustainable business requires long-term commitment (and that’s actually a good thing) Why showing up as your imperfect self is good enough Resources mentioned: Cal Newport’s Deep Questions is one of about 25 podcasts I regularly listen to. Letting Go of Perfectionism

Episode Description

So when I decided it was time to really embrace content marketing as a tool in my business, podcasting was my first choice. I knew a few things going in.

I knew I had to be in it for the long-run. Content marketing is all about long-term strategy, not quick wins, so I was committed to a long-term plan.

I knew I had to be consistent. Probably more than any other content medium, podcasting benefits from a consistent publishing schedule.

I knew I wanted to teach, not interview. I’ve never enjoyed listening to interview style shows, and I never wanted to create one, so I knew going in that this would be a solo show—just me and my thoughts about running an online business.

I also thought I was prepared, but there are always things you can’t truly know ahead of time. In this 100th episode, I’ll share five things I learned (or learned again) over the past 27 months.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

Two big benefits of consistency that go way beyond just earning more money
How setting deadlines in public helps ensure I do what I intend to do
Why building a sustainable business requires long-term commitment (and that’s actually a good thing)
Why showing up as your imperfect self is good enough

Resources mentioned: