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Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution

EPISODE · Jul 15, 2025 · 15 MIN

Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually drives sales.

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Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution

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