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For Fragrance One, It's Selling without Smelling

EPISODE · Mar 18, 2022 · 34 MIN

For Fragrance One, It's Selling without Smelling

from Ecommerce Conversations · host Practical Ecommerce

Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. He explains how in this conversation with host Eric Bandholz.

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For Fragrance One, It's Selling without Smelling

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