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Forecasting in Conflicts: How to Predict What Your Opponent Will Do

EPISODE · Feb 13, 2002 · 5 MIN

Forecasting in Conflicts: How to Predict What Your Opponent Will Do

from Knowledge at Wharton

J. Scott Armstrong is a marketing professor at Wharton and author of the recent book Principles of Forecasting. In the article that follows he talks about role-playing as a tool for business and government leaders who face crucial decisions in situations ranging from military clashes to marketing challenges. Hosted on Acast. See acast.com/privacy for more information.

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Forecasting in Conflicts: How to Predict What Your Opponent Will Do

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