Freelancing School Year 2: Creating Your Brand

After last week's surprise interview with Don Bluth, we're back with part 2 of the RubberOnion Freelance School and this time we're talking about what would be the goal in your second year: creating your brand. We talk about using your own personality and voice to shape the tone of your brand, how to market yourself, the importance and limitations of a niche market and a bunch more. Sign up for the newsletter or become a Patron on my Patreon page to get the more detailed ebook in February on starting a freelance business. And don't forget to check out the companion blog post with this podcast to read a more structured write-up on what to expect in your first year of being a Freelancer! Listen for floating and hammocks, Gary Oldman Craigslist, Rob's Baked Buttered Beans, and Rabbi Schwarzenegger Please Rate & Review us on iTunes  And you can now listen to us out on SoundCloud!  Topics & Timestamps: (7:52) Recap of the previous Freelance School (#1) (13:34) The word: Brand (19:11) Using a Niche Market (21:51) Arnold Schwarzenegger (27:07) Analyzing last year's data (31:37) Using a personal style (34:18) The "jack-of-all-trades" marketing problem (37:45) Using the same name as a moniker and business name (41:05) What's unique about you (44:21) Branding... the verb (48:36) Having a business "voice" (51:01) Logos, Style, and Tagline (58:10) Marketing, and what to do with a scattered presence (1:09:46) What can you do that people want? (1:14:38) Shifting your brand when it stops working for you (1:17:46) Testing the success of your brand approach (1:22:50) Using your voice (1:28:17) Putting it all together   Media Referenced During this Episode: Stephen's "My Friend the..." series Stephen's VLOG series RubberOnion Review series with Stephen & Rob   Check out more of your hosts: Stephen Brooks Rob Yulfo And please Rate/Review us on iTunes  Subscribe on SoundCloud  ... and Rate/Review us on Stitcher while you're at it! (=