From B2B basics to brilliance

Episode 83 of the Serious Social from immediate future podcast, hosted by immediate future - breaking the social boring, titled "From B2B basics to brilliance" was published on February 5, 2025 and runs 60 minutes.

February 5, 2025 ·60m · Serious Social from immediate future

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Summary

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.

Episode Description

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.

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