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From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast - Part 1

EPISODE · Jan 19, 2023 · 29 MIN

From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast - Part 1

from Better Brand Story with Travis Johansen · host Travis Johansen

Check out the show notes at www.betterbrandstory.com How do you clarify your goals? Why is goal setting important to storytelling? How do you build a cult following? (example Caribou) Take me back to a moment where you had success with audience interaction? How can brands do audience interaction? Is it just giveaways?

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From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast - Part 1

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