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From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

EPISODE · Jul 22, 2025 · 51 MIN

From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

from The Curiosity Current: A Market Research Podcast · host AYTM

The Future of Market Research Education: Balancing Technology with Human Skills. In this episode of the Curiosity Current, hosts Stephanie and Matt speak with Don DeVeaux, Professor at Michigan State University's Masters of Science in Marketing Research program, about shaping the next generation of insights professionals. Drawing from his 17+ years each at General Motors and GfK, Don shares valuable perspectives on how academic institutions and industry can better prepare researchers for success.

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From Classroom to Boardroom: Don DeVeaux on Training the Next Gen of Researchers

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