From Clinician to 6-Figure Coach: Melissa Schulz on Shedding the "Sales Is Icky" Belief and Hitting Six Figures

Melissa Schulz built a behavioral health company from scratch, grew it to 75 employees, and then walked away from it all to start over as a parenting coach.Why? Because she kept handing parents beautiful behavior plans that worked perfectly—and then watching them struggle to implement them in real life. She knew there had to be a better way.In this episode, Melissa shares the real journey of building her second six-figure business from the ground up—starting as a side hustle in 2020, selling her first business in 2023, and hitting back-to-back six-figure years in 2024 and 2025.She gets honest about what surprised her most: this was harder and took longer than she expected. But she also shares why it's been worth every moment of growth.In this episode, we talk about:Why Melissa left a thriving 75-employee business to start completely overThe gap she saw between giving parents the "perfect plan" and actual lasting transformationHow she navigated feeling inauthentic selling parenting coaching while her own kid was strugglingThe identity shift from "I'm a clinician, not a salesperson" to embracing sales as serviceWhy her income is directly tied to where she is emotionally—and how that changed everythingLetting go of timelines while still holding goalsWhat she'd tell her 2020 self: "It's all worth it"Connect with Melissa:Website: melissaschulz.comInstagram: @confidentlymomminFacebook: @confidentlymomminFree Gift: How to Get Kids to Listen E-Guide