From Freelancer to Agency: Suprava Sabat's Lead Generation Journey

In this episode of the Founders Future podcast, host Joseph Fitzgerald interviews Suprava Sabat, co-founder of Acquisition X, a lead generation company that helps service-based and software-based businesses improve their go-to-market strategies. Suprava shares her entrepreneurial journey, which began as a freelancer in social media marketing and lead generation. Recognizing a common pain point among her clients—the need for more leads—she and her co-founder Divyanshi launched Acquisition X about a year and a half ago.The conversation delves into the challenges of building a business, with Suprava highlighting the difficulties of hiring and building a competent team. She emphasizes the importance of empathy in leadership, both when managing team members and working with clients. As the company evolves, Suprava reveals plans to explore creating a software-based business that complements their current lead generation services.Discussing B2B marketing trends, Suprava notes a shift towards more creative and human-centered approaches, moving away from traditional corporate communication styles. She shares her unique lead generation strategy of reaching out to companies actively hiring, demonstrating the value of her agency over in-house solutions. Throughout the interview, Suprava offers advice to aspiring entrepreneurs, cautioning against hastily launching an agency without first gaining experience as a freelancer and building a solid client base.The episode concludes with Suprava inviting listeners to explore Acquisition X's resources through their website acquisition.x.pro and their community called "Client Magnets," which provides lead generation strategies for young entrepreneurs.