From Pre-Law to Branding Guru with Jaci Russo

Text Kristen your thoughts or feedback about the showJaci Russo, PCM, shares her journey from aspiring lawyer to branding expert, navigating unexpected opportunities in entertainment and marketing industries. Hear about her start with a creative agency, pioneering early internet marketing for movies, to ultimately founding her own successful ad agency. Delve into her strategies for creating strategic brand plans, understanding target audiences, and standing out in competitive markets using techniques like 'Razor Branding.' Learn about balancing personal and professional life and leveraging DISC personality profiles for effective marketing.Jaci also discusses her book and podcast, offering tools and insights for building and understanding brands of all sizes.Connect with Jaci on social @ JaciRusso (Instagram | Facebook | LinkedIn) and check out the free resources on Brand State U.Last but not least, you can find Jaci’s book on Amazon: He Said, She Said: BrandingICYMI: Episode 109 with Dr. Laura Sicola shares more on branding and crafting a compelling elevator pitch.If you’ve ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what’s working, what’s fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.