From the NFL to rodeo... how AI can super serve fans

In a social media driven world fans are demanding more content, the value of video highlights has reportedly grown 101% over the last five years. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone are joined by Ross Tanner, senior vice president at Magnifi to discuss the role of social media and the power of AI to monetise sports content.    Key Points: How valuable are non-live rights content and highlights? What bottlenecks do sports organisations face creating content at scale?  How is AI enhancing production and creating monetisation opportunities for highlights? How can organisations of all sizes leverage AI?  Why are highlights so impactful for driving engagement?