From Weed Ponds to Kingdom Purpose

As business owners and leaders, we’re often laser-focused on metrics—revenue, growth, headcount, scale. But every now and then, I get the privilege of having a conversation that shakes those definitions of success to the core. That’s exactly what happened in this episode of Successfully Unsuccessful, when I sat down with my good friend and CBMC peer, Connor Pichet. Connor’s the founder of Scuba Weed Control, a company that started as a scrappy college side hustle and has grown into a multi-location operation cleaning lakes and ponds across Minnesota. What struck me wasn’t just how he’s scaled a niche service—it’s how he’s done it while raising four kids, building a team from the ground up, and learning to lead with vision, faith, and intentionality.

But the real gold of our conversation was what you won’t find on a P&L. Connor opened up about a transformative moment in his life—a late-night conversation with his cousin that led to a powerful encounter with God. It was raw, it was real, and it was the start of something eternal. He wasn’t in a church pew or a boardroom; he was in the middle of a personal storm, and yet God showed up with clarity, comfort, and conviction. That moment shifted everything: how he leads his company, how he loves his family, and how he sees success. And if you’ve ever wrestled with burnout, identity, or whether you’re building something that really matters, Connor’s story will meet you right there.