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From Zero to Category Leader in 15 Months

EPISODE · Jun 5, 2025 · 38 MIN

From Zero to Category Leader in 15 Months

from Shopify Masters · host Shuang Esther Shan, William Smolen, Bill Smolen, WagWell, Shopify

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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From Zero to Category Leader in 15 Months

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