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Gedragsverandering in de praktijk: de grootste misvattingen ontkracht

EPISODE · Mar 30, 2026 · 31 MIN

Gedragsverandering in de praktijk: de grootste misvattingen ontkracht

from Studio Beeckestijn

Wat werkt écht als je gedrag wilt veranderen? En misschien nog belangrijker: wat juist niet? In deze aflevering van Studio Beeckestijn gaat Bart Meerdink in gesprek met gedragsveranderingsexpert Dirkje van der Ven over de grootste misvattingen binnen gedragsbeïnvloeding en communicatie. Is gedragsbeïnvloeding eigenlijk gewoon manipulatie? Moet een goede communicatiestrategie altijd beginnen met bewustwording? En hoe belangrijk is humor nou echt? Dirkje prikt deze hardnekkige aannames stuk en laat zien waarom effectieve gedragsverandering veel genuanceerder is dan vaak wordt gedacht. Verwacht scherpe inzichten, herkenbare voorbeelden en praktische denkkaders die je direct kunt toepassen in je werk.

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Gedragsverandering in de praktijk: de grootste misvattingen ontkracht

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