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Gender marketing evolving beyond traditional lines

EPISODE · Apr 3, 2025 · 32 MIN

Gender marketing evolving beyond traditional lines

from Round Table China · host China Plus

When brands built for one gender target another, success is a gamble. Some crack the code, others fail spectacularly. We explore the triumphs, the missteps, and the future of gendered marketing. On the show: Heyang, Steve Hatherly & Yushan 

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Gender marketing evolving beyond traditional lines

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