Get Specific: The Power of Positioning

Want to stop competing against Amazon and everyone else? Consultant Philip Morgan will teach us how to use hyper-specific positioning to make that happen. (Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)

Episode 37 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Paul Reda, titled "Get Specific: The Power of Positioning" was published on November 17, 2015 and runs 33 minutes.

November 17, 2015 ·33m · The Unofficial Shopify Podcast

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Summary

Episode Description

Want to stop competing against Amazon and everyone else? Consultant Philip Morgan will teach us how to use hyper-specific positioning to make that happen.

In this episode, you'll hear how to position your business in a way that leads to higher conversion rates and better customers.

Get Philip's free crash course on positioning - https://philipmorganconsulting.com/free-positioning-crash-course - Though focused at dev shops, the knowledge is still useful.

(Oh! And check out Kurt's new website --> http://kurtelster.com/ and while you're there, join the Insider's List, we've got some exciting things coming up you won't want to miss.)